Analysis provides benchmark and baseline data that is crucial to the business improvement process. The strength of our business model lies in the ability to accurately pinpoint areas of concern that are vital to the strength, productivity, and profitability of your organization. Our team of research experts provide the most effective statistical data and measuring instruments available in today’s competitive and ever-changing market.
Market Research and Analysis
The 21st Century brings far-reaching challenges and incredible opportunities. Dwindling supplies of natural resources, increasing commodity costs, growing environmental problems, and expanding and aging world population, and decelerating economic growth are some of the biggest challenges we face. Yet, challenges such as these also become opportunities for new and innovative products, services, technologies, and strategies. Helping companies measure, interpret, predict, and navigate this future is what our market research analytics aims to accomplish.
What sets our marketing team apart from our competition?
- Economic forecasting and econometric modeling
- Market intelligence and competitive intelligence databases and analyses
- Sophisticated survey research capabilities, standardized systems, and normative databases
- Advanced analytics, mathematical modeling, simulation, and optimization
- In-depth qualitative investigations
- Innovation and ideation services
- World-class staff of senior consultants and research professionals
What can we deliver?
We deliver a synergistic blend of primary research, analytical consulting, and modeling to help companies:
- Improve marketing and distribution systems
- Optimize the shopping experience
- Accelerate new product development
- Strengthen promotional programs
- Improve package communication
- Increase advertising effectiveness
- Improve product quality
- Build stronger brands
- Develop optimal marketing strategies
Our marketing analytics team provides a myriad of services and testing to take a product from product concept and ideation all the way through testing on a broad scale. Through proprietary test panels, both online and offline, we can deliver accurate results at every level of the optimization process.
Package graphics and copy are critical marketing variables, particularly for non-advertised or under-advertised brands in self-serve shopping environments. Your package on the shelf is the last opportunity to influence consumers before they decide to buy. The up-front qualitative works our market analytics team offers helps to identify the most important package design elements and provides guidelines for the creation of new package designs.
Health and Nutrition Strategy
We provide strategic intelligence through an integrated knowledgebase of food and beverage consumption, restaurant usage, health habits, nutritional trends, and attitudes to help companies:
- Identify new product opportunities
- Strengthen the nutritional appeal of established products.
- Determine optimal target markets.
- Search for new advertising claims and positioning possibilities.
- Find compelling claims for packaging.
- Identify new market segmentation opportunities.
- Serve as a strategic marketing planning database.
- Identify target groups for follow-up research.
Our performance improvement team brings a wealth of experience and provides effective business solutions that are customized to each client’s particular needs. The team specializes in the training and development of the organizational team, with the focus being on the unique culture of each organization. The most important resource of any business is the people within the organization, and often the success or failure of an organization is based upon the strength or weakness of its team members. Investing in the human resources of the organization is essential to the overall health of the company and has a direct impact on its efficiency, productivity, and profitability. Our goal is to take an organization from “high potential” to “high performance” in order to reach desired outcomes at every level. The following services are offered:
- Leadership Development
- Employee Training
- Effective Hiring Strategies
- Executive Coaching
- Business Consulting and Advising
- Business and Marketing Plan Preparation and Review